Winter’s Shades

Pitchouguina x Robert Darch

Pitchouguina’s AW16 collection while visually contrasts its airy summer collection, continues the label’s melancholic emotion. The warm color palette and the dark wintery mood are interpreted through Robert Darch’s photo series ‘The Moor’ – a fictionalized documentary realizing a dystopian future.

Using rust, navy and brown as the main color palette for this season, Pitchouguina was inspired by winter’s dark and moody shades. The label’s wearable garments are made to last, and designed for feminine yet modern women. With emphasis on strong attention to subtle details, fabrication and finish, Pitchouguina plays with the fabrics, mixing them together to create pieces in simple, flattering shapes.

English photographer Robert Darch created a fictional narrative grounded within the real landscape at Dartmoor and Bodmin moor. Photo series The Moor juxtaposes the dystopian bleakness of its landscape and inherent wildness against the fragility of human life of those that inhabit the fictional space. The settings where the fiction exists are conceived from memory, dream, imagination and contemporary culture. The realization of this dystopian future is specifically in response to the perceived uncertainty of life in the modern world. Drawn inspiration from Cormac McCarthy’s novel ‘The Road’, Darch captures isolated landscapes interspersed with portraits, constantly blurring the liminal space between fiction and reality, essentially depicting something ‘unknown’.

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Featuring

Fashion design // Pitchouguina
Photography (non-fashion) // Robert Darch
Fashion photography // Frankiewicz & Rozniata