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When Tosca Wyss meets John Patrick Walder, luxury and urban chic collide – the best of both worlds.
Blank Etiquette is an independent fashion label based in Berlin, a city teeming with creative self-confidence and audacity – a description befitting the personality of Tosca Wyss. Percolating through the contemporary offerings of the young designer is an ingeniousness that is so uncommonly found these days. “My aim is to create a vision and a story through every collection by creating a surreal world, to question the real world,” the designer told us.
The label focuses on menswear and around the idea that more is not necessarily better. The point of the whole concept of Blank Etiquette is to distance itself from hyper-consumption.
It explains why the collections are produced in limited quantities only – given they are all considered as limited editions including 5 to 50 pieces with their own unique number, each of these garments is infused with style and singularity.
Who else than a spirited mind to express the grand views of another? As Tosca Wyss associates urban streetwear with refined fabrics, the aesthetic juxtaposition is revisited by John Patrick Walder and his sharp eye for intriguing rural details. As his gift in capturing the beauty of subtle pictorial epiphanies is put on display, the modernity of Blank Etiquette is highlighted. An unvarying celebration of individuality is perceived, along with a sense of ease and finesse. Visions of demolished signs, deserted pavements and sparkling fast cars enrich the urban environment constructed by Blank Etiquette.
Drawing inspiration from both the high-end and the underground, Tosca Wyss and John Patrick Walder's talents make for a strong imagery for the unique Blank Etiquette allure. This is the modern streetwear for sensible and determined individuals.
About BLANK ETIQUETTE
Focusing on men’s wear, Tosca Wyss, the designer behind the label Blank Etiquette pays the greatest attention to high quality characteristics in every piece created. Linking urban streetwear with high-end fabrics and exclusive embroidery, the juxtaposing themes allow Blank Etiquette to create it’s own vision of modern streetwear for individual people. Creating limited editions with a maximum of 5-50 pieces depending on style ensure the exclusivity and unique artistic aspect of every single piece. Blank Etiquette's aim is to offer product dissociated from fashion as a mass-consumption product but as a piece of art that lasts.
About John Patrick Walder
John Patrick Walder is a fashion photographer, currently living and working in Zürich, Paris and Berlin. He studied Photography at the Zurich Academy of Arts. Before Walder started his studies, he has worked as a stylist for advertisements for several years.
Walder’s path to photography came from his passion for long distance hiking. “From high mountains to cross country, I do walks from two days up to three weeks on my own. This is how I discovered my love for the Camera as an instrument.” He is highly interested in traditional photography and still photographs everything with film. His photographs are his attempt to capture the beauty and ugliness of the world around him with snapshots showing his point of view.