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Designer SHOHEI’s SS17 collection ‘Conservation of Mind’ and photographer duo Ning Kai / Sabrina Scarpa’s series ‘The Land Between Us’ are brought together on the subject of cultural differences.
Fashion label SHOHEI was founded by Austrian CEO & Creative Director Lisa Pek, Japanese CFO & Brand Strategist Shohei Yamamoto and American Brand & Innovation Developer Katherine Gowin. The team created the ready-to-wear label which aspires to connect Japan, Austria and America, and to symbolize a spirit of unity and strength among the world. The name SHOHEI is a Japanese male name bearing the meaning of world peace.
The inspiration of the SS17 collection came to Pek through living and working in a totally different culture in Japan. She was inspired by how people interact within different cultural backgrounds and the existence of certain barriers between language expression, body-language, mimics and more. The title ‘Conservation of Mind’ came from what we call "tradition" and what societies perceive as “normal” in each culture. However, with the slogan “togetherness”, SHOHEI encourages us to overcome these barriers by being aware of our differences.
Partners in work and in life, photographer duo Ning Kai and Sabrina Scarpa came from different cultural background. Kai was born in Zhengzhou, China; Scarpa was born in Gorinchem, The Netherlands. They launched their collaborative career in 2015 with ‘The Land Between Us’, a growing body of work which they describe as their “united journey”.
Through the series, they delve into the unknown corners of the natural world, finding moments of revelation, equality and intimacy within thinly populated areas and untouched wilderness. They wish to surround themselves by places and people that bring out the core of humanity, brings us back to our natural roots, to aim for a state of being in which the boundary between their cultures and backgrounds seems to blur. In order to remove borders, they seek out diverse places, from east to west. Through a series of dreamy and sometimes blurred images, we are lured into a blissful fantasy in our happiest daydream.
See more of Ning Kai and Sabrina Scarpa’s work on their website and Instagram. For purchasing prints, please check Photography of China's online gallery.
Shop SHOHEI's collection here.
SHOHEI is a high-end ready-to-wear and accessories brand creating fashion for women & men with a dynamic lifestyle. Using sustainable but also innovative technological fabrics as well as textiles utilized in sportswear. The brand has its unique signature of utilitarian Austrian design combined with the playfulness of Japanese style. A minimal, futuristic and edgy line consisting of clean cuts with a twist. SHOHEI’s value proposition is to focus on traditional craft of garment making whilst also blending technology in the design to create a label organic yet smart.
About Ning Kai / Sabrina Scarpa
Ning Kai was born in 1987 in Zhengzhou (China); Sabrina Scarpa was born in 1991 in Gorinchem (The Netherlands). Both were involved in the photographic world before they met and started collaborative works in 2015. They have launched their career as a photographic duo with The Land Between Us; a growing body of work which they describe as their “united journey”.
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