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This time we bring together the work of two artists who are inspired by the details and moments of everyday life. Fashion label Tales of Anyday by designer Sintija Avotniece designs garments for everyday wear, while photographer Giulia Vigna is on a constant quest in search of beauty in ordinary places.
As suggested by the name of the brand, Tales of Anyday brings everyday inspirations to the design, creating apparels for everyday and long-lasting wear. The designs are simple yet functional, with the aim of making women feel comfortable and beautiful an uncomplicated way. The label celebrates beauty that lays in the simplest moments of the most casual days and simply our everyday existence. With sustainability at heart, the label pays great attention to the fabrics selection, textile print design, the design quality and the production environment and process. Every step along the journey is to bring sustainable outcome including the idea of making long lasting pieces that stand the test of time.
With background in Fashion Design and Graphic Arts, Artists Giulia Vigna initiated ongoing project ‘Building It Beautiful’, as the act of consciously choosing to see and search for the beauty around us - paying attention and exploring what can at first glance seems unworthy of attention yet reveals incredible beauty when we take a moment to appreciate. Everyday setting and subtle beauty intrigues Vigna. She uncovers abstract beauty in seemingly mundane objects by paying closer attention to the details in the surrounding environments, and framing contrasting colours and shapes. She celebrates and captures these moments, because “I am happy to be caught between the act of looking and the act of telling”, as she told us.
See more of Giulia Vigna’s work on her website, project Instagram and personal Instagram.
Shop Tales of Anyday's collection here.
About Tales of Anyday
Apparel designed with aim of making a female feel and look beautiful. Apparel that makes her feel herself and that makes her feel like a muse. Apparel with sustainability at heart and designed with simple and functional qualities. With emphases on the aesthetic expression in rather calm and subtle ways. Beautiful things that enhance the beauty of our everyday lives and that celebrate the beauty of the simplicity of our anyday existence. That beauty that lays in the simplest moments of the most casual days, in our daily cups of coffee and laughter of our closest. Cause those are the pieces of the puzzle that make our lives fulfilled.
Main quality of the labels designs lay in carefully selected fabrics as well as uniquely designed textile prints with elegant and yet flirtatious design details. Sustainable not only by the choice of materials and way of production, but also by the design quality. Sustainability is an exciting journey for the label’s designer, where every step taken leads the label towards a more and more sustainable outcome. This road is the labels life.
About Giulia Vigna
Giulia Vigna was born in 1992 in Italy. After graduating in Fashion Design, she went to New York for an internship after which she moved to London where she lived for three years. Vigna is currently based in Italy, where she is undertaking a master in Languages of the Graphic Arts, meanwhile studying in deep photography. She strongly believes in continual learning and creative experimentation, and tries to live her creative development as a long multidisciplinary journey.
Website Project Instagram Personal Instagram