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Continuing its poetic venture in the south of France, French label Atelier Bartavelle collaborates with photographer Francesca Ferrari, translating the story of its AW16 collection Méounes into visuals.
‘Méounes’ is a winding road, leading from the Saint-Baume mountain in Provence to the Mediterranean sea. The story of the AW16 campaign starts here between the limestone creeks and the rocky mountains. The spirit of Atelier Bartavelle has always been closely connected to the sea and the coasts of Southern France. It is reflected in its signature color palette. For this winter, black, indigo blue and khaki green is emphasized by a touch of purple, gold lamé jacquards, and silver green tweed.
The novelty of this season is Cape ‘Mariana’, as it completes the outerwear collection. Jacket Nathanaela remains a masterpiece of the collection, as it gives elegance to a denim jacket through the Bartavelle jacket codes. All pieces are made in Europe in Marseille and Porto.
The visual story is completed by its lookbook photographer Francesca Ferrari’s personal work ‘Gravity’. Simple objects are captured resembling images taken from the space. All objects ‘fell’ on a surface as a result of gravity on earth.
See more of Francesca Ferrari’s photography work on her website and Instagram.
Shop Atelier Bartavelle’s collection here.
About Atelier Bartavelle
ATELIER BARTAVELLE offers a wardrobe composed of outer garments and layers. Vests, jackets, perfectos, (trench- )coats are available in high quality materials in a wide range of colors that span the seasons. It is a minimalist wardrobe that is constantly evolving and articulates the search for the unique. One by one, all the pieces of the collection are stackable. The cut of each garment has an architecture inspired by maritime geometry. Each piece has a story to tell, that is not limited to its conception and design but extends to it's creation: a rare fabric, the know-how of a workshop and a craftsman. All the garments of Atelier Bartavelle are made in Marseille, Lodz and Porto.
About Francesca Ferrari
Francesca Ferrari currently lives and works in Milan. She has a background in industrial design and visual communication, which the artist considers as influences on both her product/fashion photography and personal work. Ferrari mainly works with analog camera and natural light, but she also takes digital assignments. In 2015 she exhibited her personal work at the Kunsthalle in Bern and she did a portfolio work on the book B&B ITALIA 50 YEARS AND BEYOND published by skira.