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Pitchouguina’s AW16 collection while visually contrasts its airy summer collection, continues the label’s melancholic emotion. The warm color palette and the dark wintery mood are interpreted through Robert Darch’s photo series ‘The Moor’ – a fictionalized documentary realizing a dystopian future.
Using rust, navy and brown as the main color palette for this season, Pitchouguina was inspired by winter’s dark and moody shades. The label’s wearable garments are made to last, and designed for feminine yet modern women. With emphasis on strong attention to subtle details, fabrication and finish, Pitchouguina plays with the fabrics, mixing them together to create pieces in simple, flattering shapes.
English photographer Robert Darch created a fictional narrative grounded within the real landscape at Dartmoor and Bodmin moor. Photo series The Moor juxtaposes the dystopian bleakness of its landscape and inherent wildness against the fragility of human life of those that inhabit the fictional space. The settings where the fiction exists are conceived from memory, dream, imagination and contemporary culture. The realization of this dystopian future is specifically in response to the perceived uncertainty of life in the modern world. Drawn inspiration from Cormac McCarthy’s novel ‘The Road’, Darch captures isolated landscapes interspersed with portraits, constantly blurring the liminal space between fiction and reality, essentially depicting something ‘unknown’.
See more of Robert Darch’s work on his website.
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'Pitchouguina' is a label based on emotions. It draws inspiration from everyday moments, everyday people, random words, awkward smiles and all the little things that can so easily go unnoticed. The label aims to create wearable garments that will make memories and play a subtle but important part in our daily lives. With Russian roots, upbringing in Poland and a studio in London, the designer lets her melancholic dreams inspire her clothing. By their own choice they are a little naïve, and maybe a little obsessed.
About Robert Darch
Robert Darch is a photographer, educator & curator based in the South West of England. Darch graduated from Plymouth University gaining a Masters with distinction in Photography & the Book and he has just finished studying for an MFA in photography at Plymouth University. His work has been exhibited and published internationally. He discussed his past and current practice during an interview with FotoRoom: “I have a particular interest in the experience of place, and construct narratives that help contextualise a personal perception of those spaces. As well as the physical locations, this subjectivisation of place is also influenced by contemporary culture, memory and imagination, blurring that liminal space between reality and fiction.”