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Gerda Postma is the owner of Studio IKKAI – a cross-disciplinary studio based in Amsterdam, The Netherlands with a focus on art direction and design in the fields of fashion and new media.
Studio IKKAI collaborates with Michal Avraham, and IAEA design project was born. IAEA designed a series of digitally printed scarves with a narrative function. The ten scarves appear identical in the physical realm, but they transform into a moving sequence when shown virtually. With this series, IAEA explores identity and all its components. Symbols and objects are assembled to question gender and identity. IAEA has developed an installation in which the scarves are presented as flags.
The silk scarves installation shows the juxtaposition between the flag as a tool for communicating identity, and the scarf as an accessory used merely to enhance beauty.
The T-shirt dresses available on Acreati is a series of ten dresses with a digital print on their front. Each of the prints shows the same objects and motifs, but in a slightly altered position or state. An animation, which is part of the installation, shows a model wearing one dress after another in stop motion. Hanging on a rail in the exhibition, the ten pieces look like mere copies of one and the same dress. In the animation, however, the slight alterations of the prints give the illusion that the objects printed on the dress are in continuous motion. As material objects, the dresses appear as static, identical mass products. In the digital animation, they reveal their dynamic natures. The product, in this case a dress, extends into the digital realm.
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About Studio IKKAI
IKKAI is a cross-disciplinary studio with a focus on art direction and design in the fields of fashion and new media. The studio uses installations and various media such as textile, jewelry, print design, sculpture and moving images to address the social dynamics of fashion. Studio IKKAI was founded by Gerda Postma and is based in Amsterdam, the Netherlands.
About Daan Paans, Iztok Klancar, Gerda Postma
Studio IKKAI works with Daan Paans on The Future Issue project, and with Iztok Klancar on IAEA's scarves installation.