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Inspired by 90’s movie, RITARITA’s AW16 Collection lures us into a Wes Anderson like fiction, where the scenes are completed by Dana Stirling’s photo series ‘Cache’, documenting her childhood memories through still life.
RITARITA’s winter collection visualizes a surreal dreamlike dimension, and translates it into abstract prints of emerald crystals, deconstructed clouds and disco ball lights on the purest fabrics of wool and silk. A brand new addition this season is the coat: simple and elegant outwear, with v-neck and diagonal cuts, opposed to the raglan geometries. Born as a collaboration between Illustrator Silvia Gherra and Fashion Designer Margherita Mazza, RITARITA is the complete expression of a refined and precise style tied both to the fashion and the design world.
For this season, the duo continues its focus on volume precision and lines simplicity, creating everyday elegance and essential fashion as the brand’s signature since the very beginning.
With family roots in England, Photographer Dana Stirling was born and raised in Israel. Growing up as a child on a fence, she always felt a misfit with her partial incomplete identity. In search for her identity, she uses photography as means to examine her history. Through still life photography and found footages, she unfolds memories sometimes not necessarily the same ones that were originally embedded in them. By capturing little and unimportant objects around her, she made them a part of her history. “The images become objects that I use in order to create a new history and memory of my own,” Stirling said, “With my camera I grant them with eternity and in that I grant myself a memory.”
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RITARITA is a project born by the concepts of daily uniform and wardrobe new order. Few ideal shapes, prints and bold colours to be worn and layered as composing a personal story. RITARITA is something familiar already. The label projected their pieces thinking about what we would put in our bag just in case we had to leave for a whatever destination. Basic pieces are easily folded in a zipped waterproof bag. Bold printed foulards to be held as a head piece, a cloak, a blanket. RITARITA wardrobe grows with few ideal pieces and prints every season.
RITARITA studio is based in Milan and born by the collaboration between Silvia Gherra, illustrator, and Margherita Mazza, fashion designer. RITARITA items are designed, printed and made in Italy.
About Dana Stirling
Dana Stirling is a still life and fine art photographer, and the Co-Founder & Editor In-Chief of Float Photo Magazine. She was born in Jerusalem, Israel, and based in Queens, NY ; she received her MFA from The School Of Visual Arts in Photography, Video, and Related Media in 2016 and her BA from Hadassah College Jerusalem in Photographic Communications in 2013. Stirling's work has been exhibited internationally including Fresh Paint Art Fair in Tel Aviv, UNICEF Next Generation Photo Benefit at Aperture Foundation NY, “A Process - Der Greif” in Neue Galerie, Höhmannhaus Germany, Google photography Prize at Saatchi Gallery London UK, Brick Lane Gallery, London UK and Tel Hai Museum of Photography Israel. Some press includes FeatureShoot website, The Week Photo Blog, Hyperallergic , It's Nice That and Design Taxi. In addition to publication such as Aint Bad bad 'from here on' book, All the best Alice, A process exhibition book and Israel Hayom Newspaper.
She has been awarded the Google Photography Prize Finalist (2012), Gross Foundation grant for excellency in photography (2013) and the Weizmann institute scholarship for outstanding student achievement (2011).