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Bringing the work of fashion label Doodlage and visual artist Nicholas Mellefont together, we see creations of new visuals from everyday patterns by meticulous compositions and assemblage.
The New Delhi based fashion label Doodlage brings sustainability into exclusive high street fashion. London College of Fashion graduate Kriti Tula upcycles high quality industrial fabrics and ‘assembles’ them into high-end street wear with edgy patterns. The fabrics are sourced directly from factories who would otherwise throw away the leftover materials.
To make sure that every garment has its own identity, Doodlage puts great emphasis on cut, fabric and color, redefining the entire concept of individuality. This also ensures that no two garments are the same – they can be cut from the same pattern but the raw materials are always different.
The Melbourne based visual artist Nicholas Mellefont makes the observer rethink and reinterpret what they see. He reconstructs seemly ordinary encounters into perceptible yet abstract visuals. Each image represents its own interpretation of the subject’s own existence against the surrounding environment. Each frame is carefully composed through constant scanning, dissecting and reassembling. Mellefont’s works question the nature of image creation and interpretation, inquiring into the reciprocal relationship between the observer and the observed.
Shop the collection here.
The label 'Doodlage' is a blend of sustainable and exclusive high street fashion. It aims to merge innovative designs with sustainable technique of clothing to make fashion not just chic, but also eco-friendly. The label re-designs, re-constructs and re-cycles good quality industrial waste which majorly comprises of post production waste, dead stock and rejected shipments. It makes sure every product has it's own identity – in terms of cut, fabric, color redefining the entire concept of individuality – just like you! This also ensures that, no two garments are the same – they can be cut from the same pattern but the raw materials will always be different.
About Nicholas Mellefont
Nicholas Mellefont is a visual artist currently based in Melbourne, Australia working with concepts of assemblage through painting, photography and found object collage. His photographic works represent a certain sense of hyper-awareness, documenting encounters between mind, camera and environment, constantly scanning, dissecting and reassembling. His stripped back, contemporary street style is inspired by the inherent structures and rhythms of the urban landscape. The works question the nature of image creation and interpretation, inquiring into the reciprocal relationship between the observer and the observed.