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Alexandra Frida is a designer with a message. She believes we should chase our dreams! She designs with the strong desire to give women the confidence to achieve all they want in life.
Alexandra’s collections are characterised by the iconic feather print. The print is comprised of hundreds of feathers that have been hand picked and painted. They form symbolic wings for women, to give them the strength to pursue their goals.
The print forms the core of Alexandra’s collections. She continuously reinvents the print by using different techniques. Her ready-to-wear label embraces comfort, sensuality and feminine expression. All looks are powerful yet playful. The keywords of the label are luxurious, eclectic, wanderlust and ready-to-wear.
She dedicates every collection to an extraordinary woman and targets women between 25 and 35 who have the desire and dare to take the risk to turn their dreams into reality, whatever that dream may be.
“I create for those who have the aspiration, like me, to turn their dreams into reality.”
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